Soft/Opening Events - Global Culinary Group

Our Whisper Campaign Creates a Very Loud Buzz

Create positive buzz from the beginning for long-lasting and exponential viral exposure.
For nearly three decades, we’ve devised innovative marketing techniques to pre-sell events, from worldwide movie releases to 50,000-person conventions and 300-person restaurant celebrations. Long ago, we learned that a “whisper campaign” even before the planned season of pre-event selling was key to enticing, engaging and creating a guaranteed sell-out buzz.

At Global Culinary Group, we’ve developed a strategic Pre-Opening/Whisper Campaign approach that generally covers a 6-8 week timeframe prior to your opening, anniversary or other special dining event. This is a multi-spoked marketing hub of activity that includes:

Professional photography and videography geared to the event’s theme
Timed P.R. pieces created and disseminated to GCG’s exclusive media and concierge lists
Articles for local and regional magazines and blogs
Set up of several social media platforms in your behalf
Daily text, photography and video postings in social media
Negotiated media buys for local and regional print, online and more
Creation and design of all print and online ads
Website creation and/or additions of your event

Pre-Opening Events

Global Culinary Group also creates, manages and oversees Soft Open Events as well as Media/Concierge Events, which includes:

Determining your initial guest list and sending invitations
Organizing the event with your restaurant personnel
Filming and socializing on platforms during the event
Following up with every attendee for viral publicity